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ADCOLOR

Strategy, Film, Social, Essay 

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adcolor 2020 was about being here for it. THE LET DOWNS, THE TURN UPS, THE SUCCESSES AND THE STRUGGLES. AND FACING THE DUEL PANDEMICS OF COVID-19 AND RACISM, BEING HERE FOR OUR COMMUNITY—WHO LOST THEIR JOBS AND THEIR LIVES AT DISPROPORTIONATE RATES—WAS MORE IMPORTANT THAN EVER. 

HERE FOR IT

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The theme for the 2020 ADCOLOR conference was Here For It. So, for the opening video, we wanted to make it clear that in a year with so much loss, pain, struggle and strength, being Here for It means being here for all of it.  

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CD - Rafa Serrano

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