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ADCOLOR
Strategy, Film, Social, Essay
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adcolor 2020 was about being here for it. THE LET DOWNS, THE TURN UPS, THE SUCCESSES AND THE STRUGGLES. AND FACING THE DUEL PANDEMICS OF COVID-19 AND RACISM, BEING HERE FOR OUR COMMUNITY—WHO LOST THEIR JOBS AND THEIR LIVES AT DISPROPORTIONATE RATES—WAS MORE IMPORTANT THAN EVER.
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HERE FOR IT
The theme for the 2020 ADCOLOR conference was Here For It. So, for the opening video, we wanted to make it clear that in a year with so much loss, pain, struggle and strength, being Here for It means being here for all of it.
CD - Rafa Serrano
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