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JULIAN CASTILLO

c o p y w r i t e R

Angel soft

Brand Campaign and Identity

Welcome to Angel Soft, Inc.

For Angel Soft's first major campaign ever, we didn't just create a campaign, we launched a new sitcom about the characters who work up in the clouds to keep Angel Soft toilet paper the only two things toilet paper ever needs to be—soft and strong. Simple!

AD - Ivy Phan

Meet the Team

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SOCIAL TEASERS

We launched our campaign on social with a collection of promo videos inspired by film and television marketing.

STREAMING PAUSE ADS

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DISPLAY

We asked ourselves, "what would Angel do?" when it came to digital display and let the angels of Angel Soft, Inc. make their own banner ads.

Asset Library

Here's a few faves of the 50+ unique assets we made to give clients flexibility to create deliverables now and in the future.

WEB

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A complete overhaul of AngelSoft.com was the cherry on top.

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BRAND BOOK

Here are some highlights from the most exciting part of the project! As a treat for making it all the way down here. ;)

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