FOOD LION FEEDS COMMUNITIES WITH COMPASSION
Food Lion is different from their competitors the same way a neighbor is different than a stranger. Because of kindness, care & friendly faces. That's what drives them to provide fresh, affordable food for their communities every day.
AD - Harper Biewen
But we didn't just say that, we proved it with Hometown Spotlight, a social series that celebrates the heart and soul of our stores—our associates who make their communities better simply because they care.
HOMETOWN SPOTLIGHT CELEBRATES HEROIC COMMUNITY MEMBERS
Traditions with a Twist
For the holidays, we took a different approach to social recipe videos. Instead of Tasty-style top-down videos, we created a series that told the story of a mom teaching her son how to put a twist on a traditional family recipe.
We figured out which holiday recipes were most popular in each state, then created 20 unique pieces of content.
