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MODELO
Latinx Heritage Month
The MODELO
One in 6ix pack
Today in America, 1 in every 6 people have hispanic heritage. So, for Hispanic Heritage Month, Modelo partnered with acclaimed Chicano street artist, Sentrock, to design a one-of-a-kind 1 in 6ix pack that celebrates the heritage and pride of the Hispanic American community.
AD - Ivy Phan
The Rollout
The One-in-6ix pack was rolled out with a sneaker-drop-inspired campaign and released as an auction to raise money for Unidos US — the oldest Latino nonprofit in America.
AD - Ivy Phan
$560 for a 6-pack
The Modelo x Sentrock One in 6ix Pack was won by Burdeen's in Chicago — an iconic, latino-owned sneaker shop in Sentock's hometown of Chicago.
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